. . . and paid for by taxpayers.
This two-minute, Super Bowl half-time commercial, a television media buy that cost Chrysler $14 million and was paid for by you, the taxpayer, features Clint Eastwood, who played the Walt Kowalski "Get off my lawn" Detroit assembly line worker in the movie Gran Torino. In Gran Torino, where Kowalski worked for Ford, he was unquestionably a "conservative." In this Chrysler commercial, meant to evoke Eastwood's Kowalski persona, he sounds more like a shill for the Obama/Biden 2012 campaign, which he later denied.
And General Motors ran this commercial in the 1H, with its silly knock against Ford, the only Big 3 auto maker that didn't need a bailout and whose balance sheet is the envy of GM and Fiat (who owns 53.5 percent of Chrysler Group).
If you were to ask GM and Chrysler stock and bondholders I'll bet they'd say skip the feature film production values and expensive media buys. Get your labor and union costs in line, make good cars and earn a profit.
Twinkie anyone?
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