Sunday, January 23, 2011

Nattering nabobs of negativism


2011 is shaping up as a good year.  It's only January and already President Obama has penned a Wall Street Journal op-ed about less regulation and smaller government, Nancy Pelosi has been dethroned as House Speaker, and now Keith Olbermann has "left" MSNBC's Countdown.

The New Yorker, whose political leanings are a liberal lay up, had a little fun with his exit:
"As for Olbermann’s future, there was a good deal of speculation about that, too. Some supposed that he would be recruited by CNN, which could certainly use the audience infusion he would bring, and it even has been suggested that he may go to Fox News (an end-of-times signal if ever there was one). It also has been reported that Olbermann would use his $14 million MSNBC payout to start his own media venture. Given his history of driving his bosses crazy, the prospect of Olbermann working for himself is by far the most intriguing possibility."
New owner Comcast (as of January 28) must be delighted since Olbermann had recently proved both an embarrassment and ratings disappointment.
  • In 2010, Fox News owned the top 12 cable news shows in average total viewers and swept the top 10 among 25-54-year-olds (MSNBC's "Countdown With Keith Olbermann" came in 13th and 11th, respectively). Even the nightly repeat of the “O’Reilly Factor” averaged more viewers than MSNBC and CNN shows.  While moving ahead of CNN, several shows in MSNBC’s primetime lineup took a bit of a ratings hit in 2010.  "Countdown With Keith Olbermann" fell 25 percent in the 25-54 demo, 11 percent overall.

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