What would Jesus tweet?
According to Publishers Weekly:
"As publishers strive to meet the enduring need for Bible reference materials, it's the electronic format that dominates discussion. The easiest thing to do right away is to convert existing books into electronic versions, and everyone is doing that. Zondervan has over a thousand titles available in digital formats, Abingdon sells the New Interpreter's Dictionary of the Bible and New Interpreter's Bible on CD-ROM, and you can get e-book versions of many of the Jewish Publication Society's commentaries and reference titles. Oxford has a collection of research monographs online and just launched Oxford Bibliographies Online to help researchers at all levels find relevant and credible sources. Laurie Schlesinger, JPS's director of sales and marketing, is excited about the publisher's audio version of JPS Tanakh, seeing in it an opportunity to experience the Bible as people might have done years before it was a book—in an oral format.
"More challenging—and promising—is the creation of interactive, multimedia platforms. Jack Kuhatschek, executive v-p and publisher for Baker Publishing Group, says, 'I think some of the most exciting trends will be in the digital arena, where we will be able to transcend the limitations of print.' The ability to call up relevant visual aids and even audio and video to clarify or supplement straight text are not just useful tools—they will be expected by the iPad generation. 'We also see the need for reference materials that go beyond print to include visual enhancements,' says Paul Engle, senior v-p and publisher at Zondervan. The 'ongoing challenge,' Engle adds, 'is to publish vetted and carefully edited resources from the best scholars, to set it apart from what might appear in Internet searches.' "
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