Tiger, what were you thinking?

Nike's new B&W commercial with a remorseful-looking and mute Tiger Woods looking into the camera while his late father Earl Woods' voiceover asks "what were you thinking?" is being called a brilliant, strategic marketing masterstroke, pun intended.  On the eve of the Masters Tournament in Augusta, Nike has bet big on one its biggest celebrity athletes.

But is it credible?  What has Tiger learned?  That it's a real drag to get caught having affairs with dozens of women, including strippers and porn stars, and it will cost you dearly as a husband, father, friend, professional golfer and paid endorser of products and services?  Did he learn to hire savvy consultants like Ari Fleischer, George W Bush's former press secretary, to rehabilitate his image and business opportunities?  I think allowing Nike to use his late father's voice says it all.

Newsflash:  At yesterday's practice run at Augusta, Tiger's bodyguards accosted a female fan watching from the edge of the green.

"Bodyguards shielding Tiger Woods confronted a golf fan and accused her of being his porn star mistress, The Sun reported Wednesday.

"Guards accompanying Woods on his comeback a The Masters Golf Tournament were given photos of at least a dozen girls with links to the shamed star.

"One mistook the attractive fan for X-rated actress and striptease dancer Joslyn James on Tuesday and approached her asking, "Excuse me, ma'am -- are you the stripper?

"The fan was left speechless until the guard realized his gaffe and apologized."

Moments later Tiger was seen sexting from the green.  Hole in one coming up.