Brilliant."In the last 10 years, Americans have grown exquisitely attuned to issues of nutrition and food safety. Their increasing insistence on food quality—optimally nutritious, fresh, flavorful and safe—is well-founded. The vegetables and fruit bought at the supermarket are picked prematurely, spend weeks in trucks and warehouses exposed to carbon monoxide and other contaminants, and are frequently gassed to boost their colors. To purchase supermarket produce is to compromise on flavor, nutrition, texture and safety."
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